THE VALUATION OF LABELLING ATTRIBUTES IN A WINE MARKET

Bodo Steiner

No 19718, 2002 Annual meeting, July 28-31, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: The values which market participants place on labelling information in the British wine retail market are investigated using a hedonic framework. The results suggest a near asymmetric evaluation of labelling attributes between wines from the 'New World' (Australia) and wines from the 'Old World' (France). The benefits of studying the valuation of attribute information within the hedonic framework are demonstrated in two steps. First, the revenue impact of shifts in attributes is examined at the retail level. Second, the welfare impact of changes in the attribute choice set facing consumers is considered.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 25
Date: 2002
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea02:19718

DOI: 10.22004/ag.econ.19718

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