MARKET CONDUCT IN THE U.S. READY-TO-EAT CEREAL INDUSTRY

Jeffrey Reimer and John Connor ()

No 19726, 2002 Annual meeting, July 28-31, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: The FTC's "shared monopoly" case was the focus of U.S. antitrust activity during the late 1970s, but prosecution of the cereal industry was terminated in 1981. We estimate the degree of market power in the industry, and find an increase in multilateral power after 1981.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 25
Date: 2002
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Citations: View citations in EconPapers (2)

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Related works:
Journal Article: Market Conduct in the U.S. Ready-to-Eat Cereal Industry (2004)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea02:19726

DOI: 10.22004/ag.econ.19726

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