RETAIL MEAT MANAGERS' PROFITABILITY EXPECTATIONS FOR IRRADIATED RED MEATS

Joe Gaynor, Kimberly L. Jensen and Edward Jaenicke

No 19793, 2002 Annual meeting, July 28-31, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This paper uses data from 40 personal interviews with meat department managers at grocery stores and supermarkets to investigate managers' expectations regarding the profitability potential of irradiated red meats. The study models managers' profitability expectations as function of many attributes and factors, such as the meat manager's or store's characteristics, how familiar the meat manager is with irradiation, and opinions held by the manager regarding irradiation's benefits consumer acceptance. The study also examines how profitability expectations may influence the expected timing of adoption by the manager's retail store, the projected percentage of red meats eventually allocated to irradiated red meats, and merchandising strategies.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Pages: 25
Date: 2002
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea02:19793

DOI: 10.22004/ag.econ.19793

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