Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items

Paul M. Patterson, Ram N. Acharya, Troy G. Schmitz, Susan B. Foerster, Esther Hill, Anita Jones and Erica Bohm

No 19892, 2002 Annual meeting, July 28-31, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Although so-called "Heart Healthy" menu items exist, restaurateurs rarely promote them and consumers seem to avoid them. Still, concerns over obesity and poor nutrition have become priority policy issues. This study evaluates the effectiveness of a social marketing campaign in promoting the sale of healthy menu items.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 23
Date: 2002
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea02:19892

DOI: 10.22004/ag.econ.19892

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