Identifying Target Markets for Landscape Plant Retail Outlets

Chandler McClellan, Steven C. Turner, Lewell F. Gunter and Forrest E. Stegelin

No 21914, 2003 Annual meeting, July 27-30, Montreal, Canada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Landscape plant retailers must identify target markets to maximize marketing effectiveness. A tobit process is used on a system of three equations with fourteen years of data identifies target markets for different retail outlets. Results, compared with a previous study, show effects of time on target markets.

Keywords: Crop; Production/Industries (search for similar items in EconPapers)
Pages: 23
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea03:21914

DOI: 10.22004/ag.econ.21914

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