IMPACT OF SUPERMARKET PRODUCT DIFFERENTIAION WITH ASYMMETRIC INFORMATION ON CONSUMER BEHAVIOR

Suzanne L. Webster and Patrick N. Canning

No 21935, 2003 Annual meeting, July 27-30, Montreal, Canada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Study examines empirical evidence behind significant growth of private label food products by linking individual household food purchase data with advertising data for brand and private label food products. Research formulates a competing hypothesis: 1) does consumer response to relative advertising intensities affect market share or 2) is success of private label due solely to price considerations.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 26
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea03:21935

DOI: 10.22004/ag.econ.21935

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