Marketing Portfolio Choices by Independent Peach Growers: An Application of the Polychotomous Selection Model

Wojciech J. Florkowski, Timothy Park and Abdulbaki Bilgic

No 22028, 2003 Annual meeting, July 27-30, Montreal, Canada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: In selecting a marketing channel for fresh peach sales, Georgia commercial peach growers choose the channel after accounting for buyers' preferences for quality attributes. Using the polychotomous selection model and survey data we identified external and internal quality attributes as essential factors influencing the choice of a marketing channel and the share of the crop marketed. Other factors influencing the choice and the volume sold through each marketing channel included orchard characteristics and the variety-determined fruit maturity.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 27
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea03:22028

DOI: 10.22004/ag.econ.22028

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