MARKET SEGMENTATION WITHIN CONTINGENT VALUATION

Kristine Grimsrud and Ron Mittelhammer ()

No 22108, 2003 Annual meeting, July 27-30, Montreal, Canada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A finite probability mixture model is combined with a contingent valuation model to analyze the existence of differential market segments in a hypothetical market. The approach has at least two principle benefits. First, the model is capable of identifying market segments within the hypothetical market. Second, the model can be used to estimate WTP/WTA within each segment. The model is illustrated using a data set collected on consumer response to genetically modified foods in Norway.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 19
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea03:22108

DOI: 10.22004/ag.econ.22108

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