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A CHOICE EXPERIMENT MODEL FOR BEEF ATTRIBUTES: WHAT CONSUMER PREFERENCES TELL US

Maria Loureiro and Wendy Umberger ()

No 19931, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This paper reports the main findings obtained from a U.S. consumer choice experiment regarding perceptions of food safety and meat attributes, and to the extent to which these attitudes translate into willingness-to-pay (WTP) for labeled ribeye steaks. The results indicate that USDA food safety inspection labels, labels indicating that the steak is tender, or the ability to trace back the animal to the farm are more important to consumers than country of origin labeling.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2004
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