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Health Information Availability and the Consumption of Eggs: Are Consumers Bayesians?

Hung-Hao Chang () and David Just

No 19948, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: We use a generalized Bayesian updating model to estimate the impact of health information appearing in the popular media on the consumption of eggs. Our model allows media publications with differing circulation numbers to have differing effects. Further, we explore the possible effects of several known psychological biases in learning.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 27
Date: 2004
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Journal Article: Health Information Availability and the Consumption of Eggs: Are Consumers Bayesians? (2007) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea04:19948

DOI: 10.22004/ag.econ.19948

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