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ESTIMATED IMPACT OF FPO'S GENERIC PROMOTION OF FRESH CUT FLOWERS

Ronald Ward

No 19975, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: In 1997 the U.S. fresh cut flower industry terminated their first mandatory generic promotions program. Since then a voluntary program has been implemented in five U.S. cities, targeting female flower buyers. Using 13 control and 5 target cities, the promotion impacts are estimated and the structural implications are set forth.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 17
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea04:19975

DOI: 10.22004/ag.econ.19975

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