SUPERMARKET PRICING AND GAME THEORY: THE PRESENCE OF WAL-MART

Eugene Jones

No 20108, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Wal-Mart is a giant in the grocery industry and its influence is growing at a rapid pace. Despite Wal-Mart's success with Everyday Low Pricing (EDLP), there is little to no evidence to suggest that other supermarket chains wish to follow a similar path. Why? This research addresses this question.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 24
Date: 2004
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://ageconsearch.umn.edu/record/20108/files/sp04ju01.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea04:20108

DOI: 10.22004/ag.econ.20108

Access Statistics for this paper

More papers in 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().