DOES PRIVATE LABEL OWNERSHIP AND PRICING STRUCTURE MATTER?

Grant Pittman and H. Love

No 20193, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This article provides an analysis of the two-stage game between manufacturers and retailers. Response functions showing how prices are set are derived for the case of a manufacturer producing one and multiple goods and for a retailer selling multiple goods. The functions are expressed in terms of elasticities, budget shares, and variable production costs. An application using ready-to-eat cereals is conducted to investigate the pricing structure and ownership of private label cereals.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Pages: 17
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea04:20193

DOI: 10.22004/ag.econ.20193

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