MARKET POWER AND OFF-INVOICE TRADE PROMOTIONS IN THE US: AN EMPIRICAL INVESTIGATION

Laoura Maratou, Miguel Gomez and David Just

No 20280, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This article employs a Tobit model to examine whether the market power of manufacturers and retailers influence trade promotion decisions in the US food sector. Greater retailer market power increases allocation of funds to off-invoice trade promotions. We find evidence that the balance of power favors food retailers.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 24
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea04:20280

DOI: 10.22004/ag.econ.20280

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