 THE WINE MARKET IN JAPAN: MARKET COMPETITION AMONG EXPORTING COUNTRIES AND THE STRATEGY OF US WINEKatsumi Arahata No 20296, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) Abstract: The purpose of this paper is to examine the structure of wine consumption in the Japanese market, focusing on the consumption in households. Considering various tendencies of Japanese eating and drinking habits nowadays related to wine consumption, the model was built and empirically estimated. The data to be investigated was household's data from the past twenty-seven years of official statistics. It was found that Japanese households show high income elasticity for wine demand. The strategy to prioritize department store distribution was demonstrated to be effective due to the fact that wine consumption in the high income class is steadily high, while the sensitivity to income and compatibility of foods is higher in middle income classes. However, the result that compatibility of foods with wine is influential suggests the necessity to revise the strategy. The facts that Japanese in general accept to taste wine although there are some cultural barriers such as incompatibility of foods with wine should be considered in the strategy. Keywords: International; Relations/Trade (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea04:20296 Access Statistics for this paper More papers in 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.