TESTING FOR THE EXISTENCE OF PRICE POINTS IN RETAIL MILK SCANNER DATA USING MICROECONOMIC THEORY

Venkat N. Veeramani and Leigh Maynard

No 20378, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Many in the private sector believe that price points have important implications for pricing strategy. Methods to identify and incorporate price points in demand systems were developed. Empirical tests identified price points in milk scanner data, but failed to find strategically meaningful differences among splines defined by the price points.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Pages: 20
Date: 2004
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea04:20378

DOI: 10.22004/ag.econ.20378

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