IMPACT OF BRAND ADVERTISING ON FOOD CONSUMED AWAY FROM HOME

Sanjib Bhuyan

No 19127, 2005 Annual meeting, July 24-27, Providence, RI from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: As consumption of food away from home increases, competition for consumers' dollar is intensifying among the major restaurant brands. This study examines the impact of brand advertising on consumers' choice of food away from home. Study results are in concert with our common sense regarding consumer FAFH behavior.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 16
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea05:19127

DOI: 10.22004/ag.econ.19127

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