An Empirical Analysis of United States Consumers' Concerns about Eight Food Production and Processing Technologies

Yun Jae Hwang, Brian Roe and Mario Teisl (e0071687@maine.edu)

No 19128, 2005 Annual meeting, July 24-27, Providence, RI from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: For a representative sample of U.S. consumers, we rank, correlate and explain ratings of concern toward eight food production and processing technologies (antibiotics, pesticides, artificial growth hormones, genetic modification, irradiation, artificial colors/flavors, pasteurization, and preservatives). Concern is highest for pesticides and hormones, followed by concern toward antibiotics, genetic modification and irradiation. We document standard relationships between many demographic, economic and attitude variables and the average concern level. Our main contribution is modeling relative levels of concern across technologies, where we find that key personal and household characteristics that yield little explanatory power for average ratings have sharp discriminatory power for relative ratings.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 27
Date: 2005
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea05:19128

DOI: 10.22004/ag.econ.19128

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