Follow the Leader: Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef

R Wes Harrison (), Edward Jaenicke, Kimberly Jensen and Paul Jakus

No 19300, 2005 Annual meeting, July 24-27, Providence, RI from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: During the 14-month period from May 2002 to June 2003, approximately 10 percent of U.S. supermarkets began to offer fresh irradiated ground beef under the stores' own labels. Using a survey of supermarket store managers from this time period, this paper investigates the factors that influenced new product offerings and adoptions. Results from the adoption model show that factors associated with competition and structure in the food retailing industry play a strong role in the decision. Among other results, we find that variables relating to a competitor's adoption status and proximity significantly affect a store's decision to offer fresh irradiated ground beef.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 26
Date: 2005
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Citations: View citations in EconPapers (2)

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Journal Article: Follow the leader? Adoption behavior in food retailers' decision to offer fresh irradiated ground beef (2006)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea05:19300

DOI: 10.22004/ag.econ.19300

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