Measuring Brand Preferences Among U.S. Meat Consumers with Probit Models

Ronald Ward and Oscar Ferrara

No 19462, 2005 Annual meeting, July 24-27, Providence, RI from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Probit models based on household diaries show the likelihood for buying beef, fish, pork and poultry by brand. Brand preferences for each meat type are estimated and the impacts of a range of variables are ranked according to the likelihood of buying branded meats.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 19
Date: 2005
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea05:19462

DOI: 10.22004/ag.econ.19462

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