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How Agricultural Economists Increase the Value of Agribusiness Research

Erika P. Knight, Lisa House, Allen Wysocki (), Juan C. Batista and Alan Sawyer

No 21102, 2006 Annual meeting, July 23-26, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Historically, there has been declining cooperation between agribusiness firms and agricultural economists. In new product marketing research, firms' tend to conduct their own analyses, partially due to confidentiality, usually consisting of simple univariate or bivariate statistics such as chi-squared tests of independence. The primary objective of this paper is to demonstrate, through a case study, one way in which agricultural economists can add value to agribusiness firms research. Results from the econometric model offer a richer explanation of consumer behavior and may be more useful to agribusiness firms.

Keywords: Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Date: 2006
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