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A New Framework for Evaluating Commodity Promotion Programs: What Can We Learn from Disaggregate Data?

Hoy Carman, Lan Li and Richard J. Sexton

No 21229, 2006 Annual meeting, July 23-26, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Keywords: Marketing (search for similar items in EconPapers)
Pages: 35
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea06:21229

DOI: 10.22004/ag.econ.21229

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