EconPapers    
Economics at your fingertips  
 

How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographic Indication?

Chengyan Yue, Stéphan Marette () and John Beghin ()

No 21310, 2006 Annual meeting, July 23-26, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: In the context of the wine industry, we investigate producers' choice between geographic indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort is selected, a producer will prefer to rely on brand advertising for promoting its products and set up its own reputation. Despite the sharing of the promotion cost, a geographic indication does not sufficiently reward the effort for improving quality. Finally, the selection of both instruments by producers is examined.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 32
Date: 2006
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://ageconsearch.umn.edu/record/21310/files/sp06yu01.pdf (application/pdf)

Related works:
Working Paper: How to promote quality perception in wine markets: brand advertising or geographical indication? (2013)
Working Paper: How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication? (2013) Downloads
Working Paper: How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication? (2006) Downloads
Working Paper: How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication? (2006) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea06:21310

DOI: 10.22004/ag.econ.21310

Access Statistics for this paper

More papers in 2006 Annual meeting, July 23-26, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().

 
Page updated 2022-01-09
Handle: RePEc:ags:aaea06:21310