Adoption of E-Marketing by Direct Market Farms in the Northeastern U.S

Alexander G. Baer and Cheryl Brown

No 21320, 2006 Annual meeting, July 23-26, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Many farms have begun operating websites in order to promote their businesses. This study used data from a survey of farms in the northeastern U.S. for the year 2004 in order to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology adoption framework, a Probit model of website adoption was estimated to identify significant relationships. Some sales locations and product types, advertising diversity, high speed Internet connections, and gross farm sales were found to be significantly related to website adoption.

Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers)
Pages: 23
Date: 2006
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea06:21320

DOI: 10.22004/ag.econ.21320

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