Spatial Competition in Private Labels

Timothy Richards, Stephen Hamilton and Paul M. Patterson

No 9840, 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a means of building market share.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 30
Date: 2007
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Citations: View citations in EconPapers (4)

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Related works:
Journal Article: Spatial Competition and Private Labels (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea07:9840

DOI: 10.22004/ag.econ.9840

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