Availability, Attitudes and Willingness to Pay for Local Foods: Results of a Preliminary Survey

Damian Adams and Alison E. Adams

No 6237, 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This paper presents the results of a preliminary intercept survey of consumers at farmers' markets in Gainesville, Florida in 2007. We developed survey questions to identify: (1) how much fruit and vegetable produce respondents buy from local sources; (2) attitudes regarding local foods; (3) definitions of local by distance and ownership; (4) WTP for local foods; (5) perceptions of the availability and cost of local products; and (6) demographic information. In addition to WTP, we employed several tools- a Likert scale, a cost/availability matrix, and other investigatory and demographic questions - to analyze factors affecting purchasing decisions. These include relative cost, accessibility, attitudes and perceptions of the term 'local.' We report and describe the results of the survey, including a regression analysis of WTP as a function of attitudinal, behavioral, and demographic variables. Given the small sample size, the results are largely not statistically significant. Yet, they are useful for refining the survey instrument for a larger study.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 24
Date: 2008
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea08:6237

DOI: 10.22004/ag.econ.6237

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