Perceptions of Vertical Marketing Arrangement Performance: Cow/calf Producers versus Multiple Production Level Producers

Kellie Raper, J. Roy Black and James Hilker ()

No 6415, 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This study seeks to understand whether beef operators who specialize in cow-calf production exhibit different motives for alliance participation and different levels of satisfaction with these vertical marketing arrangements than their counterparts in cow-calf production who also operate upstream or downstream beef enterprises. Survey results indicate that there are differences among producer groups, particularly with respect to information access and interpretation and pooling cattle.

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 11
Date: 2008
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea08:6415

DOI: 10.22004/ag.econ.6415

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