Consumer preferences for extra virgin olive oil with country-of-origin and geographical indication labels in Canada

Luisa Menapace, Gregory Colson, Carola Grebitus () and Maria Facendola

No 6430, 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This paper investigates the impact of geographical origin labels on consumers' preferences. Specifically, we consider the preferences of Canadian consumers for extra virgin olive oils marketed with country-of-origin labels (COOL) and geographical indications (GIs). In contrast to previous studies, by considering a third-country market (a market different from that where production occurs), we can look simultaneously at COOL and GIs and separate the impacts of these two forms of geographical origin labels. We find that, within the context of a high quality value-added commodity such as extra virgin olive oil, consumers value both COOL and GI labels. But, in terms of the fraction of consumers with positive preferences and willingness to pay, COOL labels are valued more by Canadian consumers compared to GI labels. To better account for taste heterogeneity among consumers, we partition the sample on the basis of consumers' choice of shopping location. We find that different consumer groups vary to a large degree in their relative valuations for COOL, GI, and organic olive oils.

Keywords: Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 19
Date: 2008
New Economics Papers: this item is included in nep-dcm
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
https://ageconsearch.umn.edu/record/6430/files/467173.pdf (application/pdf)

Related works:
Journal Article: Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market (2011)
Working Paper: Consumer Preferences for Country-Of-Origin, Geographical Indication, and Protected Designation of Origin Labels (2009)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea08:6430

DOI: 10.22004/ag.econ.6430

Access Statistics for this paper

More papers in 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().