Price-Quality Tradeoffs in the Selection of Fresh Fruit: A Look at Apples

Eugene Jones

No 6433, 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This study used supermarket scanner data to analyze purchase behavior for higher- and lower-income shoppers in six stores in Columbus, Ohio. Three higher- and three lower-income stores are selected and consumer purchases are observed for 17 varieties of apples. The results show that lower-income shoppers pay lower per unit prices for most varieties of apples. More importantly, these purchases are made without sacrificing quality for a lower price.

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 16
Date: 2008
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea08:6433

DOI: 10.22004/ag.econ.6433

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