Estimating the Value of Retail Beef Product Brands and Other Attributes

Steve Martinez

No 6455, 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This paper finds wide variation in brand premiums and discounts across types of branded beef cuts, ranging from -98 cents for a brand of ground beef targeting cost-conscious consumers to $4.15 for a brand of steak produced by a family-operated beef alliance. Other factors affecting beef cut prices include package size, price promotions, store format, ground beef leanness, type of steak cut, and geographic region where the beef was purchased.

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 20
Date: 2008
New Economics Papers: this item is included in nep-com and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea08:6455

DOI: 10.22004/ag.econ.6455

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