Consumer Preferences for U.S. Pork in Urban China

David Ortega, H. Holly Wang and Laping Wu

No 49184, 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin from Agricultural and Applied Economics Association

Abstract: China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for U.S. pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Pages: 20
Date: 2009
New Economics Papers: this item is included in nep-agr, nep-cna, nep-dcm, nep-mkt and nep-tra
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea09:49184

DOI: 10.22004/ag.econ.49184

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