Economic Analysis of Increased Levels of Intramuscular Fat in Pork: Producer and Industry Opportunities

James B. Kliebenstein, Maro A. Ibarburu, John D. Lawrence, Thomas J. Baas, Kenneth Prusa, Kathy Hanson, Chris Fedler and Doyle Wilson

No 60919, 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado from Agricultural and Applied Economics Association

Abstract: Ultrasound technology is available for accurately measuring intramuscular fat (IMF) in live pigs. This report provides information on the costs for pig producers and processors to implement this technology and what consumers are willing to pay for pork with improved levels of intramuscular fat. About half the participants in the willingness to pay study preferred the high IMF chop. They paid a premium of 25 percent over the low IMF chop.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Farm Management; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea10:60919

DOI: 10.22004/ag.econ.60919

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