Are consumers willing to pay more for biodegradable containers than for plastic ones? Evidence from hypothetical conjoint analysis and nonhypothetical experimental auctions

Chengyan Yue, Charles R. Hall, Bridget K. Behe, Benjamin Campbell, Jennifer H. Dennis and Roberto G. Lopez

No 60968, 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado from Agricultural and Applied Economics Association

Abstract: This study utilized and compared hypothetical conjoint analysis and non-hypothetical experimental auctions to elicit floral customers' WTP for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers but the premium is not the same for different types of containers. This paper also shows the mixed ordered probit model generates more accurate results when analyzing the conjoint analysis internet survey data than the ordered probit model.

Keywords: Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 37
Date: 2010
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Citations: View citations in EconPapers (20)

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Related works:
Journal Article: Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions (2010)
Journal Article: Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea10:60968

DOI: 10.22004/ag.econ.60968

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