Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs

Jerrod Penn, Daniel Staley, Chaquenta Smith and Sayed Saghaian

No 103621, 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania from Agricultural and Applied Economics Association

Abstract: Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make up a smaller portion of episode time online compared to previous reports of television advertising.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 2
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea11:103621

DOI: 10.22004/ag.econ.103621

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