Factors Affecting Producer Participation in State-Sponsored Marketing Programs By Fruit and Vegetable Growers in Tennessee

James A. Davis, Margarita Velandia, Christopher Clark, Dayton Lambert, Kimberly Jensen, Michael D. Wilcox and Annette Wszelaki

No 123923, 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington from Agricultural and Applied Economics Association

Abstract: State programs promoting agricultural products have proliferated in response to increased consumer interest in locally grown foods. Tennessee, for example, currently has two state-sponsored programs promoting Tennessee agricultural products. This study examines the factors associated with fruit and vegetable farmer participation in these programs using mean comparisons and bivariate probit regression. Results suggest that farmer participation in these programs was associated with operation size, percentage of income from farming, percentage of annual sales from fresh produce, and attendance to University Extension educational events. These results should interest individuals attempting to increase producer participation in these types of programs.

Keywords: Agribusiness; Agricultural and Food Policy; Marketing (search for similar items in EconPapers)
Date: 2012
New Economics Papers: this item is included in nep-agr and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea12:123923

DOI: 10.22004/ag.econ.123923

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