Consumer Preference Variation between Domestic and Imported Food

Joe Parcell () and Haluk Gedikoglu

No 124183, 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington from Agricultural and Applied Economics Association

Abstract: Increasing concerns about a healthy diet, food safety and support for the local economy provide new opportunities for farmers to increase their farm income by locally selling their farm products. The major challenge for farmers making local sales is to predict consumer preferences correctly and provide goods to the market accordingly. By analyzing results from a consumer survey conducted in the Midwest, the current study determines the consumer preferences for domestic artisan cheese compared with processed cheese and imported French cheese compared with U.S. artisan cheese. The results of the econometric analysis show that consumer preferences vary between domestic and imported cheese. The results also show that experience attributes are more influential than search and credence attributes on consumers’ willingness to pay a price premium for a food item.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Pages: 26
Date: 2012-05-31
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea12:124183

DOI: 10.22004/ag.econ.124183

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