FRESH HAMMOCK-PACKED BARTLETT PEARS: IMPLICATIONS FOR MARKETING BASED ON CONSUMERS’ WILLINGNESS TO PAY FOR SENSORY ATTRIBUTES AND RETURN ON INVESMENT POTENTIAL

Jonathan Adam Watson, Allen Wysocki (), Michael Gunderson, Jeffrey K. Brecht and Charles A. Sims

No 125068, 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington from Agricultural and Applied Economics Association

Keywords: Consumer/Household Economics; Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 26
Date: 2012
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea12:125068

DOI: 10.22004/ag.econ.125068

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