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Consumer’s Preference and Willingness to Pay for Different Turfgrass Varieties in the Southern Region of the United States

Monika Ghimire, Tracy Boyer (), Chanjin Chung () and Justin Q. Moss

No 169784, 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota from Agricultural and Applied Economics Association

Abstract: This study determines the consumer’s preference for different turfgrass varieties using two different stated choice methods discrete choice and best-worst methods. Results shows that the ranking of turfgrass attributes were more homogenous across states using best-worst method compared to discrete choice method. These two methods yielded similar rankings for drought tolerant and low maintenance turf, but different rankings for shade tolerant and low purchase price turf.

Keywords: Consumer/Household Economics; Environmental Economics and Policy (search for similar items in EconPapers)
Pages: 2
Date: 2014
New Economics Papers: this item is included in nep-dcm and nep-env
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea14:169784

DOI: 10.22004/ag.econ.169784

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