Social Media and Consumer Engagement in the Carbonated Soft Drinks Market

Yizao Liu () and Huaxia Rui

No 169815, 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota from Agricultural and Applied Economics Association

Keywords: Consumer/Household Economics; Demand and Price Analysis; Industrial Organization (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea14:169815

DOI: 10.22004/ag.econ.169815

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