Heterogeneous Consumer Preferences for Nanotechnology and Genetic-Modification Technology in Food Products

Chengyan Yue, Shuoli Zhao and Jennifer Kuzma

No 169826, 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota from Agricultural and Applied Economics Association

Abstract: This study investigates heterogeneous consumer preferences for nano-food and genetic-modified (GM) food and the associated benefits using the results of choice experiments with 1117 U.S. consumers. We employ a mixed logit model and a latent class logit model to capture the heterogeneity in consumer preferences by identifying consumer segments. Our results show that nano-food evokes less negative reactions compared with GM food. We identify four consumer groups: “Price Oriented/Technology Adopters,” “Technology Averse,” “Benefit Oriented/Technology Accepters,” and “New Technology Rejecters.” Each consumer group has distinctive demographic backgrounds, which generates deeper insights in the diversified public acceptance for nano-food and GM food. Our results have important policy implications in the adoption of new food technologies.

Keywords: Consumer/Household Economics; Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Pages: 2
Date: 2014
New Economics Papers: this item is included in nep-agr, nep-dcm and nep-mkt
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Journal Article: Heterogeneous Consumer Preferences for Nanotechnology and Genetic-modification Technology in Food Products (2015)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea14:169826

DOI: 10.22004/ag.econ.169826

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