The Effects of Country of Origin Image and Patriotism on British Consumers' Preference for Domestic and Imported Beef

Thong Meas, Wuyang Hu, Carola Grebitus () and Gregory Colson

No 170628, 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota from Agricultural and Applied Economics Association

Abstract: This article surveys British consumers’ preference for domestic and imported beef identified by country of origin labels (COOLs). Like previous studies related to COOL, we found a strong preference for domestic beef. Furthermore, the factors influencing such preference were examined. Using consumer patriotism and country of origin image perception, we found that stronger preference against imports was linked to higher perceived level of patriotism of the respondents toward their country, while better country of origin image improved the likelihood of the foreign country’s beef being selected.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; International Relations/Trade (search for similar items in EconPapers)
Pages: 31
Date: 2014-07-29
New Economics Papers: this item is included in nep-agr, nep-dcm and nep-int
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea14:170628

DOI: 10.22004/ag.econ.170628

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