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The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes

Abhishek Bhagwat Bharad, R Wes Harrison () and Christopher Davis

No 180072, 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota from Agricultural and Applied Economics Association

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2014
New Economics Papers: this item is included in nep-agr and nep-mkt
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Working Paper: The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes (2014) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea14:180072

DOI: 10.22004/ag.econ.180072

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