Price and Income Elasticities of Demand for Canine Wellness Visits: An Exploratory Analysis

J Shonkwiler, Maureen Kilkenny, Stan Johnson and Ross Knippenberg

No 205293, 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California from Agricultural and Applied Economics Association

Abstract: Veterinarians need to know which services face inelastic or elastic demand to successfully raise revenues to cover rising costs or to profitably increase market share. This study documents our attempts to model market demand for the service that accounts for the largest share of veterinary revenue—canine wellness visits—and to provide insights about the patronage-alienating effects of the sector’s recent aggressive pricing strategies.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Pages: 2
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea15:205293

DOI: 10.22004/ag.econ.205293

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