Impact of Chinese acquisition of a US Company on Consumer Willingness to Pay

Yu Yvette Zhang, Marco Palma () and Shaosheng Jin

No 205811, 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California from Agricultural and Applied Economics Association

Abstract: In this study, we explore how the acquisition of Smithfield, the world’s larger pork producer, by a Chinese firm Shuanghui, on consumers’ WTP to meat product using experimental auctions. Our results indicate that the acquisition benefits Shuanghui in particular and other Chinese firms in general in terms of consumer’s willingness to pay. On the other firms, the general impacts on US firms might be negative, probably due to expected lower price or reduced perceived difference between domestic and imported meat products.

Keywords: Agribusiness; Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Pages: 15
Date: 2015
New Economics Papers: this item is included in nep-bec, nep-cna, nep-com and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea15:205811

DOI: 10.22004/ag.econ.205811

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