Motivation, Attitude, and Participation in Agricultural Fairs

Ram Acharya

No 235916, 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts from Agricultural and Applied Economics Association

Abstract: This study examines the relationship between agricultural fair visitor’s motivation, satisfaction, and loyalty using online survey data. The structural equation model results show that both push and pull motivations play a crucial role in determining customer satisfaction. Consumer’s motives also affect loyalty indirectly through their influence on fair visitor’s perceived satisfaction.

Keywords: Agribusiness; Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Pages: 12
Date: 2016-05-25
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea16:235916

DOI: 10.22004/ag.econ.235916

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