Potential Consumers in Consumer Behavior Models

Yuan Jiang, Hyeyoung Kim, Lisa House and Susan S. Percival

No 236015, 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts from Agricultural and Applied Economics Association

Abstract: This study analyzes the consumer behavior of three groups: non-participants, potential consumer and current buyer by using a two-stage sample-selection model incorporating a binary probit model and an ordered probit model. Different from the previous research which A consumer survey about fresh mushroom consumption in the U.S was conducted which allows us to observe consumers’ participation intention and acquisition through a purchase history and purchase frequency. The results indicate that there are different reasons driving non-participants (consumers who will not participate in the market) and potential consumers (consumers with zero purchase frequency), and the potential consumers share many similarities with less frequent consumers instead of with non-participants, with whom they are often combined in previous research.

Keywords: Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 2
Date: 2016
New Economics Papers: this item is included in nep-cbe
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea16:236015

DOI: 10.22004/ag.econ.236015

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