Optimal Licensing Contracts and Market Competition
Tian Xia and
No 236040, 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts from Agricultural and Applied Economics Association
The U.S. strawberry industry faces serious challenges from Mexican competition. Optimal limited licensing to selected Mexican growers can help Florida strawberry industry protect the intellectual property rights of new varieties and improve its competitiveness and profits in the U.S. market. This study analyzes the mechanisms of the optimal licensing contracts offered to a few selected Mexican companies/growers.
Keywords: Industrial Organization; International Relations/Trade; Marketing (search for similar items in EconPapers)
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