Food Sampling’s Effectiveness in Inducing Immediate Purchase in Chinese Supermarkets

Lijun Chen and Joe Parcell ()

No 258472, 2017 Annual Meeting, July 30-August 1, Chicago, Illinois from Agricultural and Applied Economics Association

Keywords: Marketing; Institutional and Behavioral Economics; Agricultural and Food Policy (search for similar items in EconPapers)
Date: 2017-07-03
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea17:258472

DOI: 10.22004/ag.econ.258472

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