Marketing “Local”: Exploring the Benefits and Geographic Reach of Using Place-Based Names for Beer Products

Yufei Fu, Kathryn Boys and Ezgi Cengiz

No 343991, 2024 Annual Meeting, July 28-30, New Orleans, LA from Agricultural and Applied Economics Association

Keywords: Marketing; Demand and Price Analysis; Agribusiness (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-agr and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea22:343991

DOI: 10.22004/ag.econ.343991

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