From Brand to Prosperity: The Impact of Agricultural Regional Public Brands on Local Economic Growth in China

Chengji Yang and Hongdong Guo

No 360602, 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO from Agricultural and Applied Economics Association

Abstract: This study evaluates the economic impact of Agricultural Regional Public Brands (ARPBs) using panel data from 2,725 Chinese counties (2000- 2020). A difference-in-differences (DID) approach with fixed effects identifies the causal impact of ARPB adoption. Results show that ARPBs significantly enhance county-level GDP, especially in livestock-oriented regions with stronger industrial linkages. Mechanism analyses reveal that ARPBs promote economic growth by upgrading employment structures, facilitating urban-rural integration, and encouraging agricultural modernization. Regional heterogeneity suggests that eastern and central regions benefit more than western ones, likely due to infrastructure and market access differences. The effects of reducing the urban-rural income gap are limited. These findings provide policy-relevant insights into how place-based branding can promote inclusive rural development.

Keywords: Community/Rural/Urban; Development (search for similar items in EconPapers)
Pages: 25
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/360602/files/7 ... _Growth_in_China.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea25:360602

DOI: 10.22004/ag.econ.360602

Access Statistics for this paper

More papers in 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO from Agricultural and Applied Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().